Founded in 2022, Oulbyz was born from a profound belief in the transformative power of multigenerational teams, particularly Gen Z. We recognized the urgent need for fresh perspectives to redefine strategies and execution, navigating the dynamic business landscape to achieve sustainable growth.

Drawing inspiration from the Japanese concept of Ikigai and backed by over 26 years of tested ideas, Oulbyz is on a mission to empower organizations. We’re dedicated to fostering sustainable, high-performing teams and guiding emerging leaders toward authenticity.

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we believe In the principles of ikigai

We bridge the gap between organisations, distributors, and Gen Z employees through tailored engagements. By integrating AI we fostering connections that drive sustainable growth and profitablity.

Develop an insurgent mindset with bespoke solutions designed to empower both individuals and organisations, ensuring long-term success and innovation.

how ikigai shapes our logo

The transformation of the traditional 8-petal Ikigai into a modern 4-circle diagram, and its subsequent evolution into the Oulbyz logo, reflects a journey of simplification and innovation. The overlapping pillars interact dynamically, creating a holistic framework that aligns with modern values such as adaptability, global responsibility, and personal growth.

The Oulbyz logo draws inspiration from this evolution, capturing the essence of interconnectedness and balance. Its design symbolises the convergence of these four elements, reshaping them into a unified visual identity. The logo not only embodies the core principles of the modern Ikigai but also serves as a beacon of innovation, inclusivity, and harmony in an ever-changing world.

what we do

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    Multigenerational Talent & High-Performing Teams

    Turn generational diversity into a strength. We bridge workforce gaps, foster collaboration, and elevate leadership—ensuring teams don’t just work together, but thrive.
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    AI-Enabled Workforce Transformation

    AI is your greatest ally, not a threat. We integrate AI strategically to enhance decisions, streamline operations, and future-proof workforce capabilities.
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    Sustained Organizational Change & Leadership Impact

    Real change isn’t a project—it’s a mindset. Through FUFT and Business Labs, we embed transformation into leadership, culture, and execution for lasting impact.
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Veejay Madhavan

With 26 years of leadership experience spanning boards, CEO and CXO positions, and governance roles across ASEAN, India, and the Middle East, I offer invaluable expertise.

Since 2022, my focus in consulting and coaching has driven change management and people transformation initiatives. As a certified Ikigai Tribe Coach and Click! Colors Facilitator, I empower teams for success. Currently pursuing a business doctorate, my research on Gen Z and AI promises groundbreaking insights. I contribute to organizational development as a Senior Advisor for People and Culture at 27 Advisory Sdn Bhd, Malaysia, and as an Independent Director in Cambodia.

My diverse expertise and dedication to meaningful change make me a valuable resource to any organization.

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UNIQUELY DIVERSE POWERFULLY DYNAMIC

our clients by sector

Banking

Insurance

Goverment

health and wellbeing

non-goverment organisations

start ups

Telecommunications

Now including Education

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